[
  {
    "slug": "solar-roof",
    "name": "Solar Roof",
    "type": "energy",
    "dateOpen": "2016-10-28",
    "dateClose": "2026-08-20",
    "description": "Photovoltaic glass roof tiles, unveiled by Elon Musk on a Hollywood back lot as the product that would make solar \"look better than a normal roof.\" It never scaled: Tesla missed its own installation targets by orders of magnitude, quietly stopped reporting deployment figures in 2024, and finally told installers it would no longer supply tiles. The Solar Roof page now redirects to conventional solar panels.",
    "link": "https://electrek.co/2026/08/20/tesla-discontinues-solar-roof-panels-only/",
    "linkLabel": "Electrek — 20 Aug 2026"
  },
  {
    "slug": "model-s",
    "name": "Model S",
    "type": "vehicle",
    "dateOpen": "2012-06-22",
    "dateClose": "2026-06-30",
    "description": "The car that proved an electric sedan could be desirable rather than penitential. Fourteen years, one refresh, a yoke, and a 1,020-hp Plaid variant later, Tesla ended production to free the line for Optimus. Musk called it an \"honorable discharge.\"",
    "link": "https://www.hagerty.com/media/news/tesla-ending-model-s-and-model-x-production-in-2026/",
    "linkLabel": "Hagerty"
  },
  {
    "slug": "model-x",
    "name": "Model X",
    "type": "vehicle",
    "dateOpen": "2015-09-29",
    "dateClose": "2026-06-30",
    "description": "The falcon-wing SUV that was two years late, nearly bankrupted the production line, and spawned a lawsuit over its doors. Retired alongside the Model S in Q2 2026 as Tesla reallocated the factory toward robotics and autonomy.",
    "link": "https://www.forbes.com/sites/brookecrothers/2026/01/29/with-model-s-and-model-x-axed-thin-tesla-lineup-gets-thinner--whats-next/",
    "linkLabel": "Forbes — 29 Jan 2026"
  },
  {
    "slug": "roadster-original",
    "name": "Roadster (first generation)",
    "type": "vehicle",
    "dateOpen": "2008-02-01",
    "dateClose": "2012-01-31",
    "description": "A Lotus Elise with 6,831 laptop cells in the back. Only 2,450 were built before Tesla's supply of Elise gliders ran out, but it was the existence proof the whole company was built on.",
    "link": "https://en.wikipedia.org/wiki/Tesla_Roadster_(first_generation)",
    "linkLabel": "Wikipedia",
    "openPrecision": "month",
    "closePrecision": "month"
  },
  {
    "slug": "model-s-plaid-plus",
    "name": "Model S Plaid+",
    "type": "vehicle",
    "dateOpen": "2020-09-22",
    "dateClose": "2021-06-06",
    "description": "A $150,000 Model S promising 520 miles of range and a sub-two-second 0–60. Tesla took deposits for eight months, then Musk cancelled it in a tweet: \"No need, as Plaid is just so good.\"",
    "link": "https://www.cnbc.com/2021/06/07/elon-musk-says-tesla-officially-canceled-the-model-s-plaid-plus.html",
    "linkLabel": "CNBC — 7 Jun 2021"
  },
  {
    "slug": "model-3-standard-range",
    "name": "The $35,000 Model 3",
    "type": "vehicle",
    "dateOpen": "2019-02-28",
    "dateClose": "2019-04-11",
    "description": "Promised at the 2016 unveiling, delivered three years late, and pulled from online ordering six weeks after it finally appeared. It survived as an \"off-the-menu\" phone order: a Standard Range Plus with the battery software-locked to 90% and heated seats disabled.",
    "link": "https://electrek.co/2019/04/11/telsa-35000-model-3/",
    "linkLabel": "Electrek — 11 Apr 2019"
  },
  {
    "slug": "model-s-x-standard-range",
    "name": "Standard Range Model S & X",
    "type": "vehicle",
    "dateOpen": "2019-01-29",
    "dateClose": "2019-07-15",
    "description": "A cheaper Model S and X built by software-locking the same 100 kWh pack everyone else got. Tesla killed the Model S version after three weeks, brought it back in April with the Raven refresh, then discontinued both for good in July.",
    "link": "https://electrek.co/2019/07/15/tesla-updates-pricing-options-model-s-x-3/",
    "linkLabel": "Electrek — 15 Jul 2019",
    "plural": true
  },
  {
    "slug": "model-s-40",
    "name": "Model S 40 kWh",
    "type": "vehicle",
    "dateOpen": "2012-06-22",
    "dateClose": "2013-04-01",
    "description": "The entry-level Model S, and the first Tesla product to be quietly software-limited: the handful built were 60 kWh cars with capacity locked out. Cancelled after fewer than 4% of buyers chose it.",
    "link": "https://en.wikipedia.org/wiki/Tesla_Model_S",
    "linkLabel": "Wikipedia"
  },
  {
    "slug": "model-s-60",
    "name": "Model S 60 / 60D",
    "type": "vehicle",
    "dateOpen": "2016-06-09",
    "dateClose": "2017-04-16",
    "description": "Reintroduced in 2016 as a software-limited 75 kWh car so Tesla could advertise a cheaper Model S, then removed less than a year later in favour of \"simplifying the lineup.\" Owners could pay to unlock the kilowatt-hours already sitting under the floor.",
    "link": "https://en.wikipedia.org/wiki/Tesla_Model_S",
    "linkLabel": "Wikipedia",
    "openPrecision": "month",
    "closePrecision": "month"
  },
  {
    "slug": "cybertruck-range-extender",
    "name": "Cybertruck Range Extender",
    "type": "vehicle",
    "dateOpen": "2023-11-30",
    "dateClose": "2025-05-08",
    "description": "A $16,000 auxiliary battery pack that would occupy a third of the bed to push Cybertruck range past 470 miles. The figure was quietly cut to 445, the launch slipped repeatedly, and Tesla eventually cancelled it and refunded the $2,000 deposits.",
    "link": "https://teslanorth.com/2025/05/08/tesla-cancels-cybertruck-range-extender-issues-refunds-why/",
    "linkLabel": "Tesla North — 8 May 2025"
  },
  {
    "slug": "cybertruck-foundation-series",
    "name": "Cybertruck Foundation Series",
    "type": "vehicle",
    "dateOpen": "2023-11-30",
    "dateClose": "2024-11-01",
    "description": "The $20,000 launch-edition markup: laser-etched badging, free Full Self-Driving, and — briefly — free Supercharging. Roughly 25,000 were sold before Tesla pulled every one from its inventory page and moved to cheaper standard trims.",
    "link": "https://www.torquenews.com/11826/tesla-has-removed-all-foundation-series-cybertrucks-its-inventory-page-era-limited-edition",
    "linkLabel": "Torque News — Nov 2024",
    "closePrecision": "year"
  },
  {
    "slug": "model-s-panoramic-sunroof",
    "name": "Model S panoramic sunroof",
    "type": "hardware",
    "dateOpen": "2012-06-22",
    "dateClose": "2018-11-10",
    "description": "The Model S's opening glass roof, deleted from the configurator during Tesla's 2018 options cull in favour of a fixed panel. It briefly lived on as an \"off-the-menu\" special order before disappearing entirely.",
    "link": "https://electrek.co/2018/11/13/tesla-removed-options-off-the-menu-items/",
    "linkLabel": "Electrek — 13 Nov 2018",
    "closePrecision": "month"
  },
  {
    "slug": "model-s-jump-seats",
    "name": "Model S rear-facing jump seats",
    "type": "hardware",
    "dateOpen": "2012-06-22",
    "dateClose": "2018-11-10",
    "description": "Two child-sized seats that folded out of the Model S boot, making it a nominal seven-seater. Never popular, quietly killed in the same 2018 options purge as the sunroof.",
    "link": "https://electrek.co/2018/11/13/tesla-removed-options-off-the-menu-items/",
    "linkLabel": "Electrek — 13 Nov 2018",
    "closePrecision": "month",
    "plural": true
  },
  {
    "slug": "insane-mode",
    "name": "Insane Mode",
    "type": "software",
    "dateOpen": "2014-10-09",
    "dateClose": "2015-07-17",
    "description": "The P85D's 3.2-second launch setting, and the origin of a thousand reaction videos. Superseded nine months later when Tesla shipped Ludicrous Mode and Insane was demoted to the slow option.",
    "link": "https://electrek.co/2015/09/23/insane-versus-ludicrous-drag-race-with-the-tesla-model-s-p90d-and-p85d-video/",
    "linkLabel": "Electrek — 23 Sep 2015"
  },
  {
    "slug": "autopilot-hw1-mobileye",
    "name": "Autopilot 1.0 (Mobileye)",
    "type": "hardware",
    "dateOpen": "2014-10-09",
    "dateClose": "2016-10-19",
    "description": "The first Autopilot, built on Mobileye's EyeQ3 vision chip. The partnership collapsed publicly after the 2016 Florida fatality, with each company blaming the other, and Tesla replaced it with in-house Hardware 2. HW1 cars can never be upgraded.",
    "link": "https://electrek.co/2016/07/26/tesla-mobileye-parting-ways-autopilot-development/",
    "linkLabel": "Electrek — 26 Jul 2016"
  },
  {
    "slug": "autopilot-radar",
    "name": "Forward-facing radar",
    "type": "hardware",
    "dateOpen": "2016-10-19",
    "dateClose": "2021-05-24",
    "description": "The millimetre-wave radar behind the front bumper, deleted from Model 3 and Model Y in May 2021 and from Model S and X in 2022 as Tesla went camera-only. Existing cars had theirs switched off in software.",
    "link": "https://www.tesla.com/support/transitioning-tesla-vision",
    "linkLabel": "Tesla — Transitioning to Tesla Vision",
    "closePrecision": "month"
  },
  {
    "slug": "ultrasonic-sensors",
    "name": "Ultrasonic sensors",
    "type": "hardware",
    "dateOpen": "2012-06-22",
    "dateClose": "2022-10-04",
    "description": "The twelve parking sensors ringing every Tesla since the Model S launch, removed from Model 3 and Model Y in October 2022 and from Model S and X in 2023. Park Assist, Autopark and Summon went missing for months afterwards while the vision replacement caught up.",
    "link": "https://www.notateslaapp.com/news/1003/tesla-is-removing-ultrasonic-sensors-from-all-of-its-vehicles",
    "linkLabel": "Not a Tesla App — Oct 2022",
    "closePrecision": "month",
    "plural": true
  },
  {
    "slug": "passenger-lumbar-support",
    "name": "Passenger lumbar support",
    "type": "hardware",
    "dateOpen": "2012-06-22",
    "dateClose": "2021-05-31",
    "description": "Deleted from the front passenger seat of Model 3 and Model Y with no announcement. Musk's explanation: \"Logs showed almost no usage. Not worth cost/mass for everyone when almost never used.\"",
    "link": "https://electrek.co/2021/05/31/tesla-delivers-new-model-y-without-passenger-lumbar-support-why/",
    "linkLabel": "Electrek — 31 May 2021"
  },
  {
    "slug": "included-mobile-connector",
    "name": "The included Mobile Connector",
    "type": "hardware",
    "dateOpen": "2012-06-22",
    "dateClose": "2022-04-17",
    "description": "For a decade every Tesla shipped with a charging cable in the boot. From 17 April 2022 it became a $275–$400 accessory. Musk: \"Usage statistics were super low, so seemed wasteful.\" The backlash bought buyers a $75 discount.",
    "link": "https://electrek.co/2022/04/16/tesla-goes-full-apple-stops-delivering-cars-with-included-charging-cable-now-sold-separately/",
    "linkLabel": "Electrek — 16 Apr 2022"
  },
  {
    "slug": "steam-in-car",
    "name": "Steam in the car",
    "type": "software",
    "dateOpen": "2022-12-15",
    "dateClose": "2024-05-01",
    "description": "A full Steam client in the Model S and X, demoed running Cyberpunk 2077 on the AMD-powered infotainment system. Removed from new builds about eighteen months later with no explanation. Cars already delivered kept it.",
    "link": "https://www.carscoops.com/2024/05/tesla-removes-steam-gaming-support-for-new-model-s-and-model-x-evs/",
    "linkLabel": "Carscoops — May 2024",
    "openPrecision": "month",
    "closePrecision": "month"
  },
  {
    "slug": "tesla-arcade-atari",
    "name": "Tesla Arcade's Atari games",
    "type": "software",
    "dateOpen": "2018-08-06",
    "dateClose": "2024-06-01",
    "description": "Missile Command, Asteroids, Lunar Lander and Pole Position, playable from the driver's seat with the steering wheel as a controller. Stripped out of some vehicles with software update 2024.20.1 and replaced by YouTube Playables.",
    "link": "https://www.notateslaapp.com/news/2067/tesla-removes-atari-games-with-2024201-update-in-some-vehicles",
    "linkLabel": "Not a Tesla App — Jun 2024",
    "openPrecision": "month",
    "closePrecision": "month",
    "plural": true
  },
  {
    "slug": "boombox-in-drive",
    "name": "Boombox (while moving)",
    "type": "software",
    "dateOpen": "2020-12-22",
    "dateClose": "2022-01-29",
    "description": "External-speaker fart noises, goat bleats and custom sounds, playable while driving. NHTSA decided it could mask the legally-required pedestrian warning system, and Tesla recalled 578,607 cars to disable it in Drive, Neutral and Reverse.",
    "link": "https://electrek.co/2022/02/10/tesla-disable-boombox-when-drive-nhtsa-safety-risk/",
    "linkLabel": "Electrek — 10 Feb 2022",
    "openPrecision": "month"
  },
  {
    "slug": "smart-summon-original",
    "name": "Smart Summon (2019 edition)",
    "type": "software",
    "dateOpen": "2019-09-26",
    "dateClose": "2024-09-01",
    "description": "The original park-me-please feature: your Tesla crept toward your phone's GPS position, stopped dead after 400 feet, and generated a genre of parking-lot crash videos. Retired in 2024 for a ground-up rewrite Tesla named \"Actually Smart Summon.\"",
    "link": "https://www.notateslaapp.com/news/2237/musk-tesla-actually-smart-summon-goes-wide-next-week-what-to-expect",
    "linkLabel": "Not a Tesla App — Sep 2024",
    "closePrecision": "month"
  },
  {
    "slug": "free-unlimited-supercharging",
    "name": "Free Unlimited Supercharging",
    "type": "service",
    "dateOpen": "2012-09-24",
    "dateClose": "2017-01-15",
    "description": "Free Supercharging for the life of the car, transferable to the next owner — the perk that sold a generation of Model S buyers. Withdrawn for orders placed after 15 January 2017, then dangled through referrals until that ended too.",
    "link": "https://electrek.co/guides/tesla-referral-program/",
    "linkLabel": "Electrek — Tesla referral program"
  },
  {
    "slug": "referral-free-supercharging",
    "name": "Referral free Supercharging",
    "type": "service",
    "dateOpen": "2015-07-29",
    "dateClose": "2018-09-16",
    "description": "The consolation prize after lifetime free charging ended: refer a buyer, both of you get unlimited Supercharging. Killed on 16 September 2018; orders after that got one year, then nothing.",
    "link": "https://www.teslarati.com/tesla-updates-free-lifetime-supercharger-policy-dec-31-deadline/",
    "linkLabel": "Teslarati",
    "openPrecision": "month"
  },
  {
    "slug": "battery-swap",
    "name": "Battery swap",
    "type": "service",
    "dateOpen": "2013-06-20",
    "dateClose": "2016-11-01",
    "description": "Musk swapped a Model S pack on stage in 90 seconds — faster than filling an Audi with petrol — and Tesla built exactly one station, at Harris Ranch. Of ~200 owners invited, four or five tried it, once each. It quietly closed. The demo had also qualified Tesla for California ZEV credits.",
    "link": "https://en.wikipedia.org/wiki/Tesla_battery_station",
    "linkLabel": "Wikipedia",
    "closePrecision": "year"
  },
  {
    "slug": "powerwall-1",
    "name": "Powerwall 1",
    "type": "energy",
    "dateOpen": "2015-04-30",
    "dateClose": "2016-03-19",
    "description": "The original 10 kWh wall-mounted home battery, unveiled to a hall of applause in 2015. The 10 kWh weekly-backup version was dropped within a year — it was designed for a use case almost nobody had — and Powerwall 2 replaced the line entirely.",
    "link": "https://electrek.co/2016/03/19/tesla-discontinued-10-kwh-powerwall-backup-power/",
    "linkLabel": "Electrek — 19 Mar 2016"
  },
  {
    "slug": "powerpack",
    "name": "Powerpack",
    "type": "energy",
    "dateOpen": "2015-04-30",
    "dateClose": "2022-07-22",
    "description": "Tesla's 200 kWh commercial and utility battery, famous for winning Elon Musk's 100-day bet to stabilise the South Australian grid at Hornsdale. The 3.9 MWh Megapack took over the utility business and the Powerpack was delisted for good in July 2022.",
    "link": "https://en.wikipedia.org/wiki/Tesla_Powerpack",
    "linkLabel": "Wikipedia"
  },
  {
    "slug": "solarcity-brand",
    "name": "The SolarCity brand",
    "type": "energy",
    "dateOpen": "2006-07-04",
    "dateClose": "2016-11-21",
    "description": "America's largest residential solar installer, founded by Musk's cousins and bought by Tesla in a $2.6bn all-stock deal that shareholders spent years litigating. The name was retired and the business folded into Tesla Energy.",
    "link": "https://en.wikipedia.org/wiki/SolarCity",
    "linkLabel": "Wikipedia"
  },
  {
    "slug": "home-depot-solar",
    "name": "Tesla solar at Home Depot",
    "type": "energy",
    "dateOpen": "2018-01-01",
    "dateClose": "2018-12-31",
    "description": "Tesla-branded solar kiosks in 800 Home Depot stores, meant to take home solar mainstream. Cancelled within a year as part of a restructuring that also cut 9% of Tesla's workforce and closed a dozen solar facilities.",
    "link": "https://www.cnbc.com/2018/06/12/tesla-ditches-home-depot-as-sales-partner-for-home-solar-products.html",
    "linkLabel": "CNBC — 12 Jun 2018",
    "openPrecision": "month",
    "closePrecision": "month"
  },
  {
    "slug": "tesla-pr-department",
    "name": "Tesla's PR department",
    "type": "service",
    "dateOpen": "2003-07-01",
    "dateClose": "2020-10-06",
    "description": "Tesla dissolved its communications team, becoming the first major automaker with no one for journalists to call. The press inbox became an auto-responder and the CEO's own social feed became the press office.",
    "link": "https://electrek.co/2020/10/06/tesla-dissolves-pr-department/",
    "linkLabel": "Electrek — 6 Oct 2020",
    "openPrecision": "year"
  },
  {
    "slug": "online-only-sales",
    "name": "The online-only sales model",
    "type": "service",
    "dateOpen": "2019-02-28",
    "dateClose": "2019-03-11",
    "description": "Tesla announced it would close nearly all 398 of its stores and sell exclusively online, framing it as the saving that made a $35,000 Model 3 possible. Eleven days later it kept roughly half the showrooms open and raised prices 3% instead.",
    "link": "https://techcrunch.com/2019/03/11/tesla-showrooms/",
    "linkLabel": "TechCrunch — 11 Mar 2019"
  },
  {
    "slug": "tesla-motors-name",
    "name": "Tesla Motors, Inc.",
    "type": "service",
    "dateOpen": "2003-07-01",
    "dateClose": "2017-02-01",
    "description": "The company's original name, dropped when it stopped being only a car company. \"Motors\" came off the door, the ticker stayed TSLA, and the SolarCity acquisition got a matching brand.",
    "link": "https://en.wikipedia.org/wiki/Tesla,_Inc.",
    "linkLabel": "Wikipedia"
  }
]